According to a 2009 Akamai study, 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. Since this study, no shortage of case studies have confirmed that loading time affects sales. Not only that, Google has now taken into account site speed in it’s ranking algorithm. That means that your site’s speed effects it’s SEO, so if your site is slow, you are not only losing customers out of impatience, but you are also losing them by having reduced rankings in search engines.
Below are five quick fixes that will dramatically improve your website’s loading time:
Identify Plugins that are slowing you down
Often times, WordPress sites load slowly because of poorly configured plugins or because there are so many of them. By using the P3 plugin from GoDaddy, you can narrow down anything causing slowness on your site and then can make decision about whether to keep them, replace them or remove them entirely.
Add LazyLoad to your images
Lazy Load allows you to only load images above the fold (i.e. only the images visible in the user’s browser window) and the other images begin to load once a user starts scrolling down the page. This will not only speed you page loads, it can also save bandwidth by loading less data for users who don’t scroll all the way down on your pages. To do this automatically, install the jQuery Image Lazy Load plugin.
Optimize images (automatically)
The bigger your image, the slower your site will load and the more server resources you will use. Smaller images mean a faster loading site. The WP Smush.it plugin will automatically optimize your images for you. It removes extra bytes within them that are unnecessary, without compromising the images quality.
Clean up the database
WP-Optimize is an extensive WordPress database cleanup and optimization tool. This plugin lets you do just one simple task: optimize your database (spam comments, post revisions, drafts, tables, trash data, etc.) to reduce their overhead.
Use an effective Caching Plugin
To do this with a plugin, I recommend using WP Super Cache. It has all of the features you need and is extremely easy to install and use. Simply install and activate, and what your page load faster as elements are cached. As soon as you install a plugin like W3 Total Cache or WP Super Cache, you’ll be able to tell that your site loads faster.
Following these tips will help you improve your website speed and provide better experience for your users, which indirectly will lead to higher customer acquisition. If you have anything you’d like to add to the list, please comment below.